One We Actually Rebuilt

One we actually rebuilt.
Same practice, same words, rebuilt from scratch.

A two-location independent practice, published anonymously at their request. We checked the site they had, built them a new one, and checked that with the same audit system. The scope and date of each run are stated with the figures.

Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
A two-location independent practice, shown anonymously.
Short answer

What actually changes when an eyecare website gets rebuilt?

The practice scored 59 out of 100 before the rebuild. Eight accessibility criteria failed outright, and the accessibility score was zero. Same words, same scanner, after the rebuild: no confirmed accessibility failures, and 6 of 9 key facts about the practice now written where AI can read them.

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  • Scored 59 out of 100 before the rebuild
  • 8 accessibility criteria failing, down to 0 confirmed failures in the July 2026 re-check
  • Same practice, same words, rebuilt from scratch
  • Both checks run by the same scanner in July 2026
Two locations 72 pages scanned Both sites checked July 2026 Same audit system, both runs

Want to see the whole thing? Read a complete sample report (PDF) — every category, every finding, every check that passed, exactly as a practice receives it. The practice name has been removed.

How we verify the work — the method behind every number on this page, including what it does not establish.

Want to see a rebuild rather than read about one? See the before and after — a dated eyecare website we built on purpose and then rebuilt, desktop and phone, side by side. The practice in it is invented, and the page says so.

59/100overall score on the site they had
8 → 0accessibility criteria failing
0confirmed accessibility failures in the July 2026 check of the rebuild — scope below
6/9key facts about the practice now written where AI can read them

Scope of these figures. Both checks came from the same audit system in July 2026, which does not by itself mean the two runs covered identical ground. The check on the new site covers six accessibility categories plus tap-target size and the labels search and AI systems read; “no confirmed failures” means nothing failed within that scope on that date — it is not a statement about every criterion, about assistive-technology testing, or about legal compliance. One button on the new site is still slightly smaller than the recommended size, and we name it rather than leave it out. The practice is published anonymously, so its site is described by its measured results rather than shown. How we verify the work.

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Questions, Answered

More on this page’s topic

Is the practice's existing content kept in a rebuild?
Yes. Everything comes across from your current site — pages, photos, hours, phone numbers, services. The words get rewritten so they are easier to read. They do not get swapped out for something generic.
Can I see this practice’s site before and after?
Not this one — it is published anonymously, so the figures are here but the screenshots are not. The demonstration rebuild shows a before and after in full, on desktop and on a phone, using a site we built for that purpose.
Will results like this happen for every practice?
No. Results vary by practice, by what shape the old site was in, and by your market. We promise no particular ranking, no particular amount of traffic, and no particular score. What repeats is the process, not the numbers.
Do you have other practices using this yet?
OptiSite is a new website service, so you would be one of the first practices on it — which means founder-level attention and a direct line to the people building it. What is not new is the company. Doc2Home, our supplement program, has served more than 2,000 independent eyecare practices over roughly twenty years, and OptiSite is built by the technology team inside it.
Could my practice see the same kind of before and after?

The process is identical: we audit the site you have, rebuild it, and audit the new one with the same engine and the same scoring rules. Your numbers depend on your starting point — that is why the audit comes first, free.

Yours Next

Same process, your practice, your content.

Independent practices only · $0 until you’re live · no contract · auto-updated monthly

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Free 290+ point audit of your current site.

The same check we run on every site we build. Accessibility, security, AI-search, Google, patient privacy — each item scored on its own. No sales call attached.

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Same 290+ point check, on your site

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