The Offer

A brand-new website, and a person checks every page.

The build fee is a one-time $1,000 at the current trade-show rate (regularly $2,000, through October 31, 2026), and a federal tax credit may cover part of it — here is how that is worked out. You pay none of it until your site is live and you have said yes to it. We do the work first. You get a brand-new website, not a patch on the one you have, and a person reads every page before it goes out.

Built new, not patched. We do not repair your current site. We build a new one, and a person reads every page before it goes out.
You pick the date. Any open day on the calendar, this month or months out. Whatever suits your schedule.
Nothing due to hold it. No deposit, no card. You pay when the site is live and you've said yes.
Book A 30-Minute Call
All-Inclusive Plan · Optometry Only
$299/month
$199/month
$1,000 BUILD FEE · REG. $2,000
Trade-show rate through October 31, 2026

A tax credit may offset part of this →

$0 today · nothing until you’re live
  • Built to the WCAG 2.2 AA accessibility standard
  • Found on Google by patients nearby
  • Set up so AI assistants name your practice
  • Updated for you every single month
  • Re-checked every month — all 290+ checks
  • No long-term contract
Get My Free Audit

No contract. Nothing due until your site is live and you've approved it.

Short answer

What does an OptiSite website cost to build and to run?

OptiSite costs $199 a month plus a one-time $1,000 build fee at the current trade-show rate — regularly $299 a month and $2,000, with the promotional rate through October 31, 2026. There is no long-term contract, and you are charged nothing until the new site is built, you have said yes to it, and it is live. The monthly covers hosting and security, a monthly re-audit with fixes, website edits whenever you ask, your Google Business Profile, and fresh content each month — one campaign topic across your pages, social posts written and published for you, and a patient-focused blog article.

Book A 30-Minute Call
  • $199 per month at the trade-show rate through Oct 31, 2026 (regularly $299), no long-term contract
  • One-time $1,000 build fee at the trade-show rate (regularly $2,000)
  • Nothing due until the site is live and you have said yes
  • Eight things included every month
Step 1You pick a start dateNo card taken, no deposit.
Step 2We build itAbout two weeks. Still nothing owed.
Step 3You read every pageChanges happen here, before launch.
Step 4It goes live, then you payThe build fee is charged after launch.
Nothing is charged until the site is live and you have said yes to it.
When You Pay

The money moves last, on purpose.

Most website projects ask for half up front, which means paying before you have seen anything. Here the build fee is charged after launch — after the site exists, after you have read every page, and after you have said go. If you do not approve it, there is nothing to cancel.

Why a website needs updating at all

Your frame boards change. Your hours change. Dry eye season comes around, a doctor joins, an insurance plan drops. A website that was right in March and untouched since is quietly wrong by August. Google and the AI assistants notice that before your patients tell you.

Then Every Month

Eight things, every month, for $199.

A website can develop new issues as content, integrations and requirements change. Regular checks help identify what needs attention. This is what the monthly actually does. It replaces what you already pay for hosting and upkeep.

Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
The build fee buys the left-hand column going away. The $199 a month keeps it away.
  • Kept right

    Monthly website audit and fixes

    Every month we re-run the checks, address what falls inside our service scope, and identify anything that needs your practice or another vendor to act.

  • Kept right

    Hosting, security and software updates

    Fast, secure, maintained. Patches applied, no separate hosting bill.

  • Kept right

    Website edits whenever you ask

    Edits, new pages, updates. No request form, no per-change charge.

  • Kept right

    A real person to call

    A real one who knows your practice. Not a queue.

  • New every month

    One campaign topic, across your pages

    A themed campaign each month, rewritten across the pages it touches.

  • New every month

    Monthly social media posts

    Written and published across your channels, matched to the site campaign.

  • New every month

    One new blog article per month

    A patient-focused article tied to the campaign topic. Written for you, published on your site.

  • New every month

    Google Business Profile updated monthly

    New photos, posts and hours checked — what patients see when they Google you.

Every item is included for every OptiSite practice — one plan, one price, no tiers, no add-ons.

No long-term contract. Cancel and the site stays up until the end of the month you paid for.

Before you total it up. There is a federal tax credit for small businesses that spend money on accessibility — 50% of qualifying costs above $250, up to $5,000 a year, and it may be available in each year you incur them. Whether your work qualifies is a decision for your CPA, not for us. How the Disabled Access Credit works →
Questions, Answered

More on this page’s topic

When is the setup fee actually charged?
After the site is built, you have looked at every page and said yes, and it is live. No deposit. No card taken to book a call or hold a start date.
Is there a long-term contract?
No. If you cancel, the site stays up until the end of the period you have already paid for.
What does the monthly fee replace?
Two things. First, the hosting and upkeep you already pay somebody for. Second, the accessibility, Google, AI and security work. Anyone else would quote you for that separately, job by job.
How does this compare to having one built custom?
Having one built by hand usually quotes between $5,000 and $50,000. The accessibility work is normally a separate line on top of that. Here the build fee is a one-time $1,000 at the current trade-show rate (regularly $2,000). The accessibility, Google, AI, security and content work all sit inside the monthly fee — $299 at the regular rate, $199 at the current trade-show rate — instead of being priced job by job.
Is there a contract or a cancellation fee?

No long-term contract. The plan is month to month — you can stop any time, and we help with an orderly hand-off. The monthly re-checks are what keep the site current, so most practices treat it as ongoing care, like the exam side of the practice.

No Card, No Deposit, No Contract

You pay when it’s live and you’ve said yes.

One-time $1,000 build fee · $199/month after launch · trade-show rate through Oct 31, 2026 · cancel any time

See where you stand

Free 290+ point audit of your current site.

The same check we run on every site we build. Accessibility, security, AI-search, Google, patient privacy — each item scored on its own. No sales call attached.

Get My Free Audit →

See the gap, not just a score

One process, not five vendors

Accessibility, security, performance, search — one build.

Instead of hiring separate companies for accessibility, security, performance, search, and design, OptiSite builds these requirements into one coordinated process.

Start My New Website →

$0 until you're live · no contract