From the makers of Doc2Home · 2,000+ eyecare practices · ~20 years
Get found.Stay accessible.Turn more visitors into patients.
OptiSite builds independent eyecare practices a brand-new website: easier for a patient to find, read and book from, built to the published accessibility standard, and organized so search systems can understand your doctors, services and locations. The middle one now has a date on it — if your practice bills Medicare or Medicaid, a federal rule sets May 11, 2027, or May 10, 2028 if you have fewer than 15 staff.
$199/month · one-time $1,000 build fee · trade-show rate through Oct 31, 2026 · independent eyecare only · no contract
92%of doctors take federal health care money, by HHS's own estimateHHS
7,961website accessibility lawsuits filed since the start of 2025UsableNet ADA Lawsuit Tracker
$1MDOJ settlement with an eyecare group over disability accessU.S. DOJ
64%of Google searches now end without a single click2025 data
Before anything else
Does this actually reach a practice your size?
Most optometrists assume these rules are a hospital problem. That stopped being true in 2024, and the reason is probably sitting in your billing software.
Medicare Part B is now federal money.
For about forty years the government said it wasn't. In 2024 it reversed that. If you bill Part B, you are treated as taking federal health care funding — and HHS's own analysis of the rule estimates that covers 92% of doctors.
Your headcount sets the date, not whether you're covered.
15 or more employees, the date is May 11, 2027. Fewer than 15, it's May 10, 2028. A four-person practice is not exempt. It just has longer.
The deadline moved once, and it's being challenged in court.
Both dates were pushed back a year in May 2026. Three weeks later the National Federation of the Blind sued to have that reversed and the original dates restored. No ruling yet — and the original date, May 11, 2026, has already passed.
The ADA never had a deadline at all.
It has covered doctors' offices for decades and starts the day a patient complains. That's where almost every website case actually comes from, and no extension ever touched it.
Whether a given rule reaches your practice is a legal question for your own attorney — not for us, and not for a scanner. The four rules, in plain English →
One website, four jobs
Everything the pitch promises, and how we do it.
Built toward WCAG 2.2 AA
Usable by every patient
Access written into the code, not bolted on with a widget. The whole site re-checked every month against our full register of 290+ items — 61 of them accessibility checks covering every WCAG 2.2 Level A and AA success criterion, the rest covering the site as a whole.
37 checks a month
Patient details stay put
Encrypted from the first visit. Nothing tracks a patient until they agree, and no tracker at all on a page that takes an appointment request.
Found first, not fourth
On Google, and by AI
Patients ask ChatGPT or Google's AI for an eyecare practice before they open a search page. We set your site up so both can read it and name you.
Written to convert
A site that fills the schedule
Clear ways to book, insurance spelled out, a page for every service, and fresh content every month so the site never goes stale.
The part most vendors skip
That little accessibility button isn't protection.
You've seen it — the wheelchair icon in the corner that opens a panel of settings. It's sold as one line of code that makes a site compliant. It doesn't fix the code underneath, which is the only thing a blind patient's software actually reads.
$1MFederal Trade Commission order in April 2025 against a major overlay seller, now barred from claiming its automated product makes any site WCAG compliant without proof
983accessibility lawsuits filed in 2025 against websites that already had one of these widgets installed — about one in four of them
There is also no way to hand this off. Under the federal rule the practice stays responsible for its website even when a vendor built and runs it — which is true of us too, and why we show you the evidence instead of asking you to trust us. Why a contract doesn't move the risk →
Not a hypothetical
A real eyecare site, and what the audit found on it.
A two-location independent practice, shown anonymously. We scanned the site, then rebuilt it — same practice, same words, same phone number. These are its measured numbers, not an example.
1,005 pictures with nothing written to describe them
135 form boxes with no name a blind patient can hear
464 pages that stop a phone pinching to zoom
65 separate problems — on a site already paying for an overlay widget
My web company says they already handle accessibility.
Ask them which standard they build to and for the report that proves it. If they can't produce one, that's your answer. And under the federal rule a contract doesn't move the responsibility anyway — it stays with the practice, whoever built the site.
Do I lose my web address, my email, or my Google reviews?
No. You keep your domain, your email and your Google Business listing, and links patients already have keep working. We point the old addresses at the new pages so nothing that used to work stops working.
What happens to my current site while you build?
Nothing. It stays live and untouched. We build the new one alongside it, you look at the finished thing, and only when you say yes do we switch it over. That's usually about two weeks from the date you pick.
Is $199 really everything?
Yes. Hosting, monthly accessibility and security re-checks, Google work, AI setup and fresh content are all inside it. There are no modules, no upgrade tiers and no per-page fees. The only other charge is the one-time $1,000 build fee (the trade-show rate through October 31, 2026; regularly $299 and $2,000), and none of it is due until your site is live and you've approved it.
Can you promise this makes me ADA compliant?
No, and be careful with anyone who does. We build to WCAG 2.2 AA, check every page against 290+ items before launch and again every month, and give you the report. That reduces your risk. It doesn't make you immune, because conformance is measured on a date and anyone can be sued for anything.
Find out where your practice stands before someone else does.
Thirty minutes, on a day you pick. We run your free site check first, so the call starts with your real numbers — not a sales pitch.
Thirty minutes with Bryan Whitehouse, Sales Manager at Lunovus. Nothing to install, nothing to decide on the call.
Two ways to see what changes.
Start with the site you have. Or see the site you'd have.
See where you stand
Free 290+ point audit of your current site.
The same check we run on every site we build. Accessibility, security, AI-search, Google, patient privacy — each item scored on its own. No sales call attached.
Patients are already using ChatGPT, Gemini, and other AI tools to find eye doctors. Let's start building a website these platforms can clearly understand and recommend.
