A Demonstration, Not A Customer

We built a dated eyecare website.
Then we rebuilt it.

Wrenfield Family Eye Care does not exist. We invented the practice, built the tired website it might have had, and rebuilt that site with OptiSite — so the whole process sits in one picture instead of being described to you.

Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
The same content, presented two ways.
Short answer

Is this a real eyecare practice?

No. Wrenfield Family Eye Care, its town, its doctors, its reviews and its phone number are all invented. We built both websites below ourselves, which is the point: it lets us show the problems a dated practice website actually has, and what a rebuild does about them, without putting words in a real practice’s mouth. For a rebuild of a real practice with measured before-and-after figures, see the rebuild we published.

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  • Both screenshots are real pictures of pages we built
  • No scores, grades or percentages — nothing here is measured
  • Desktop and phone, taken 20 September 2026
  • Same practice name, same services, same hours on both
Demonstration Invented practice Desktop & phone Built by OptiSite

Both halves were built by us. The left is a dated eyecare website we made on purpose; the right is the same content rebuilt with OptiSite. The screenshots show the design and structure changes. No practice, patient or measured result is depicted.

What the rebuild changed

Try the Mobile button above. The dated site was built at a fixed width, so a phone gets the desktop page with the right-hand third hanging off the screen — the sentences are cut off mid-word and the navigation links are too small to hit. That is not a styling complaint; it is most of a practice’s traffic.

  • The headline answers a question. “Welcome to our website” tells a patient nothing. “Looking for an eye doctor in Cedar Landing?” is the thing they typed.
  • Booking and the phone number are reachable. A button a thumb can hit, and a number that is a link rather than grey text in a corner.
  • The facts a patient checks are near the top. Accepting new patients, how many plans are taken, the rating, the next open slot, the hours.
  • Contrast and tap targets meet the standard. The pale grey on white in the original fails it; so do ten 10-pixel links in a row.
  • It fits a phone. Same content, no side-scrolling, no pinching.
Four people at home — on a phone, a desktop computer, a tablet and a laptop — each looking at a health care website.
Most patients meet a practice website on a phone first.

What this page is and is not. Both websites above were built by OptiSite for this demonstration. The practice, the town, the doctors, the reviews, the insurance figure and the phone number are invented, and the phone number is in a range reserved for fiction. Nothing here is a customer, a measurement or a claim about results — there are deliberately no scores on this page. The screenshots were taken on 20 September 2026 at 1280 pixels wide and at 390 pixels wide, and were not edited afterwards. For a rebuild of a real practice with measured before-and-after figures, see the anonymous rebuild we published, and how we verify the work.

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Questions, Answered

More on this page’s topic

Is Wrenfield Family Eye Care a real practice?
No. Wrenfield Family Eye Care, the town of Cedar Landing, the doctors, the reviews and the phone number are all invented for this demonstration. We built the dated site on the left ourselves and then rebuilt it with OptiSite, so both screenshots are real pictures of pages we made. If you want a rebuild of a real practice, with measured before-and-after figures, see the anonymous rebuild we published.
Why show a made-up practice instead of a customer?
Because we control both halves. Building the old site ourselves means the problems a real dated website has - a fixed-width layout that will not fit a phone, pale grey text, ten tiny navigation links, a phone number you have to hunt for, no way to book - are all visible in one picture instead of scattered across a dozen pages. No customer is misrepresented and nothing here is a claim about anyone's results.
What actually changed between the two screenshots?
The rebuild answers the question a patient is actually asking, puts the phone number and a booking button where a thumb can reach them, states plainly that the practice takes new patients and which plans it accepts, and works at phone width instead of demanding you pinch and scroll. The words describe the same practice, the same services and the same hours.
Does this demonstration come with audit scores?
No, and deliberately so. There are no scores, grades or percentages on this page, because a site we built to be bad and a site we built to be good would not tell you anything useful. Measured figures belong to real audits of real sites - yours, or the anonymous rebuild we published.
Will my rebuild look like this one?
Your rebuild uses your practice name, your colours, your photographs, your doctors and your words. What repeats is the structure: the question a patient asks answered near the top, contact and booking reachable without hunting, the whole thing built to the accessibility standard and checked rather than assumed.
How do I see what my own site looks like today?
Request the free audit. We check your site against the same register we use on every OptiSite build and email you what it finds, including what OptiSite would fix and what would need you or another vendor. No card, no obligation.
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