How It Works

Get found. Stay accessible.
Turn more visitors into patients.

That is the whole job, and it is one website. It gets your practice found on Google, keeps it usable for every patient and built to the accessibility standard, and turns more of the people who land on it into booked appointments. Four moving parts, one monthly price — and a person keeps it that way every month.

An optometrist using an anatomical eye model to explain a diagnosis to a patient across the desk.
You do the explaining in the exam room. The website should do it everywhere else.
Short answer

What does OptiSite include each month?

The monthly plan covers four jobs on one website: patients with a disability can use it, Google finds it, AI assistants can name it, and it stays secure — re-checked and fixed every month, with hosting, edits and fresh content included. Nothing is an add-on.

See The Pricing
  • Disability access re-checked and re-fixed every month
  • Found on Google nearby, with your Google listing kept current
  • Set up so AI assistants can name your practice
  • 37 security checks a month, and no tracking without permission
Every Month

The eight things that happen every month.

Not a support plan you never call. This is the work that actually runs on your site every month, and every item is included for every practice.

  • Kept right

    Monthly website audit and fixes

    Every month we re-run the checks, address what falls inside our service scope, and identify anything that needs your practice or another vendor to act.

  • Kept right

    Hosting, security and software updates

    Fast, secure, maintained. Patches applied, no separate hosting bill.

  • Kept right

    Website edits whenever you ask

    Edits, new pages, updates. No request form, no per-change charge.

  • Kept right

    A real person to call

    A real one who knows your practice. Not a queue.

  • New every month

    One campaign topic, across your pages

    A themed campaign each month, rewritten across the pages it touches.

  • New every month

    Monthly social media posts

    Written and published across your channels, matched to the site campaign.

  • New every month

    One new blog article per month

    A patient-focused article tied to the campaign topic. Written for you, published on your site.

  • New every month

    Google Business Profile updated monthly

    New photos, posts and hours checked — what patients see when they Google you.

A wall of eyewear frames in an independent optical dispensary.

Built for independent eyecare. Only eyecare.

We do not build for dentists, chiropractors or anyone else. Nothing has to be bent to fit you. Every site we build is then checked against 290+ separate items covering disability access, Google, AI assistants and patient privacy. See what all 290+ checks look at → All of it is in the monthly price. No modules. No add-ons. No cheap starter plan that needs three upgrades.

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A clinician holding a direct ophthalmoscope close to a patient's eye during an examination.
Disability access & the ADA

Access built into the code, not stuck on top.

There is a national rulebook for making websites usable by people with disabilities. Courts and the Justice Department point to one version of it. We build to the newer version, which includes everything in theirs. This is built into the code — not one of those floating buttons.

  • Meaningful pictures described, text dark enough to read, every box named
  • Works with a keyboard alone, and with the software blind patients use
  • Every page written in plain language patients actually understand
  • Re-checked and re-fixed every month
The lit storefront of an independent eyecare and optometry practice at dusk.
Getting found on Google

Found when patients Google.

The basics that put you in front of people nearby searching for an eye exam, new frames, or an eyecare practice.

  • Your Google Business listing kept accurate, with photos and hours current
  • Pages that load fast and work properly on a phone
  • A page for each service and each location, written to be found
A patient holding a phone that displays a close-up image of an eye.
Getting named by AI

Readable by the systems patients ask.

We follow relevant published search guidance and make your doctors, services, locations and patient information easier for search systems to access and understand. Technical readiness is not a guarantee of indexing, ranking, citation or recommendation. In the audit we published, half the service pages had no question-and-answer content at all — nothing for a search or AI system to draw on.

  • Hidden labels in the code that tell AI who you are and where you are
  • Questions and answers written plainly, so a patient or a search system can find the answer
  • The things AI looks for: your credentials, your hours, your insurance
A patient information form on a clipboard beside a padlock symbol.
Security & patient privacy

Locked down before a patient types anything.

Your website handles real patient details every day. Appointment requests. Contact forms. The link to your portal. It should be treated that way.

  • Scrambled so nobody can read it in transit — every visit, from the first one
  • The settings that tell a patient’s browser what to block are turned on
  • Nothing tracks a patient until they say it can
  • 37 security checks re-run every month, and what we find gets fixed
Google gives a list. An AI gives a short answer. Why that matters

Google gives a list. An AI gives a shortlist.

A page of Google results is a list. Coming fourth still puts you on it. But when someone asks an AI to find them an eyecare practice nearby, it often gives back just a name or two. If the AI can’t understand your practice, you may never make that shortlist.

How it used to work

Ten blue links. You competed for a spot, and spots two through five still got clicked. There was room to be second best.

20%
of patients say the ordinary list of links is the part of a Google page they trust most

How it works now

The answer shows up already decided. Practices the AI recommends have a better chance of earning the next click or call. Many people never scroll down to check.

37%
now trust the AI answer at the top more than anything else on the page — it has passed the ordinary links
And here is the part that should bother you most. In nine months, the share of patients using AI to actually pick a provider doubled — from 17% to 36%. The heaviest users are 45 to 60 years old. That is your presbyopia, cataract and glaucoma population. And two-thirds of patients who used AI to look up a provider were told something wrong — wrong address, wrong hours, wrong insurance. AI is already answering questions about your practice. The only question is whether it is getting them right.
rater8 2026 Patient Choice Report, surveying patients on provider selection

ChatGPT now serves around 900 million users weekly. The patients researching their next eye exam are already there.

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✦ Included with OptiSite — a Lunovus product

A website that never changes goes stale. Pulse keeps yours fresh.

We update practice information and add useful, practice-specific content when it helps answer patient questions. Publishing more pages is not, by itself, a promise of better search visibility. Every month Pulse builds one campaign for your practice — a topic rewritten across the pages it touches, social posts written and published to your channels, and a patient-focused blog article — so there is always something new on the site and something new posted.

  • One campaign topic a month, rewritten across the pages it touches
  • You approve the topic. We write everything around it — done for you
  • A steady stream of new material keeps accurate, useful information about your practice available to patients and to search systems
See It On A Real Practice

All of that, on a site you can actually look at.

We rebuilt a two-location independent practice from the ground up — same practice, same words, same phone number. The practice is anonymous, so the page carries the measured before-and-after numbers. For a rebuild you can actually look at, see the demonstration.

See the before and after
Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
The old site and the new one, side by side, with the numbers underneath.
Questions, Answered

More on this page’s topic

What does it mean to get named by AI?
It means setting up your website so an AI assistant can read it and give your practice as the answer. That takes three things. Hidden labels in the code that tell AI who you are and where you are. Questions and answers written the way AI repeats them. And the details AI looks for — your credentials, your recent reviews, and the insurance you take.
How is that different from showing up on Google?
Google hands back a list of links. An AI often hands back a much shorter answer — sometimes a single name. Google work is about where you sit in that list. AI work is about whether a machine can understand your page well enough to put your practice on that shortlist.
Who writes the monthly content?
We do. One patient-focused blog article goes on the site each month, plus a monthly campaign written across the pages it touches, with social posts written and published to your channels. You do not have to write, build or post anything.
Is my patients' information safe, and does HIPAA apply here?
Your website is not a patient records system, so most HIPAA duties do not sit there. But appointment forms, contact forms and your portal link all handle details about real people. Health and Human Services has warned that an ordinary web page can pass health details to tracking companies by accident. So: every page is scrambled from the first visit, the settings that tell a browser what to block are turned on, nothing tracks a patient until they say it can, and we re-run 37 security checks every month. What we cannot do is tell you where you stand legally. We tell you what we found so you can ask your lawyer the right question.
What is Pulse, and is it included?
Pulse is what keeps your site changing, and it is included at no extra cost. Each month it builds one campaign for your practice: your page content is rewritten around it, social posts are written and published to your channels, and a patient-focused blog article goes on the site. That steady freshness is what helps Google keep ranking you and AI assistants keep finding you.
All Of It, One Price

Every bit of that is in the monthly price. None of it is an add-on.

Independent practices only · $0 until you’re live · no contract · auto-updated monthly

See where you stand

Free 290+ point audit of your current site.

The same check we run on every site we build. Accessibility, security, AI-search, Google, patient privacy — each item scored on its own. No sales call attached.

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Every one of the 290+ checks · no signup

Automated, then human-reviewed

A real person checks every page before it ships.

Automation gives every page consistency, while our specialists provide the judgment and final review. Schedule your intake and let us begin your build.

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