What OptiSite Does

Get found. Stay compliant. Turn more visitors into patients.

That is the whole job, and it is one website. It gets your practice found on Google, keeps it usable for every patient and built to the accessibility standard, and turns more of the people who land on it into booked appointments. Four moving parts, one monthly price — and a person keeps it that way every month.

An optometrist using an anatomical eye model to explain a diagnosis to a patient across the desk.
You do the explaining in the exam room. The website should do it everywhere else.
Short answer

What does OptiSite include for $299 a month?

The $299 covers four jobs on one website. One, we re-check every month that patients with a disability can use it, and fix what we find. Two, we work on getting you found on Google by people nearby. Three, we set the site up so AI assistants like ChatGPT can name your practice. Four, we run 37 security checks every month. Hosting, new content and Pulse are all included. They are not extras.

See The Pricing
  • Disability access re-checked and re-fixed every month
  • Found on Google nearby, with your Google listing kept current
  • Set up so AI assistants can name your practice
  • 37 security checks a month, and no tracking without permission
A wall of eyewear frames in an independent optical dispensary.

Built for optometry. Only optometry.

We do not build for dentists, chiropractors or anyone else. Nothing has to be bent to fit you. Every site we build is then checked against 244 separate items covering disability access, Google, AI assistants and patient privacy. All of it is in the monthly price. No modules. No add-ons. No cheap starter plan that needs three upgrades.

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A clinician holding a direct ophthalmoscope close to a patient's eye during an examination.
Disability access & the ADA

Protection built into the code, not stuck on top.

There is a national rulebook for making websites usable by people with disabilities. Courts and the Justice Department point to one version of it. We build to the newer version, which includes everything in theirs. This is built into the code — not one of those floating buttons.

  • Every picture described, text dark enough to read, every box named
  • Works with a keyboard alone, and with the software blind patients use
  • Every page written so a middle-schooler could read it
  • Re-checked and re-fixed every month
The lit storefront of an independent eyecare and optometry practice at dusk.
Getting found on Google

Found when patients Google.

The basics that put you in front of people nearby searching for an eye exam, new frames, or an eyecare practice.

  • Your Google Business listing kept accurate, with photos and hours current
  • Pages that load fast and work properly on a phone
  • A page for each service and each location, written to be found
A patient holding a phone that displays a close-up image of an eye.
Getting named by AI

Cited when patients ask AI.

This is the work that sets your site up so ChatGPT, Google's AI and Perplexity recommend you by name. In the audit we published, half the service pages had no question-and-answer content at all — nothing for an AI to quote.

  • Hidden labels in the code that tell AI who you are and where you are
  • Questions and answers written the way AI repeats them
  • The things AI looks for: your credentials, your hours, your insurance
A patient information form on a clipboard beside a padlock symbol.
Security & patient privacy

Locked down before a patient types anything.

Your website handles real patient details every day. Appointment requests. Contact forms. The link to your portal. It should be treated that way.

  • Scrambled so nobody can read it in transit — every visit, from the first one
  • The settings that tell a patient’s browser what to block are turned on
  • Nothing tracks a patient until they say it can
  • 37 security checks re-run every month, and what we find gets fixed
Google gives a list. An AI gives one name. Why that matters
The Second Scoreboard

Google gives a list. An AI gives one name.

A page of Google results is a list. Coming fourth still puts you on it. But when someone asks an AI to find them an eyecare practice nearby, it gives back one name. There is no fourth place when the list has one line.

How it used to work

Ten blue links. You competed for a spot, and spots two through five still got clicked. There was room to be second best.

20%
of patients say the ordinary list of links is the part of a Google page they trust most

How it works now

The answer shows up already decided. Whoever the AI names is the practice that gets the phone call. Most people never scroll down to check.

37%
now trust the AI answer at the top more than anything else on the page — it has passed the ordinary links
And here is the part that should bother you most. In nine months, the share of patients using AI to actually pick a provider doubled — from 17% to 36%. The heaviest users are 45 to 60 years old. That is your presbyopia, cataract and glaucoma population. And two-thirds of patients who used AI to look up a provider were told something wrong — wrong address, wrong hours, wrong insurance. AI is already answering questions about your practice. The only question is whether it is getting them right.
rater8 2026 Patient Choice Report, surveying patients on provider selection

ChatGPT now serves around 900 million users weekly. The patients researching their next eye exam are already there.

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✦ Included with OptiSite — a Lunovus 360 product

A website that never changes goes stale. Pulse keeps yours fresh.

Google and AI assistants both favor websites that keep adding new material. Every month Pulse writes four campaigns for your practice — one a week — so there is always something new on the site and something new to post.

  • Four campaigns a month, one a week, built for your practice and patients
  • You just pick one. We build the page content around it — done for you
  • A steady stream of new material is exactly what keeps AI naming you and Google ranking you
🌞

Summer UV & Your Eyes

Sunglasses + UV exam push for the season.

💧

Dry Eye Relief Month

Symptom checklist + treatment options.

👓

New Frame Arrivals

Showcase the latest eyewear in-store.

🎒

Back-to-School Exams

Kids' vision + booking reminders.

🔬

Diabetic Eye Health

Why annual retinal exams matter.

💻

Screen Fatigue Fix

Blue light + the 20-20-20 rule.

🧓

Macular Health 50+

AMD awareness + AREDS2 education.

💳

Use Your Benefits

Year-end vision insurance reminders.

🎁

Holiday Gift Eyewear

Gift-card + designer frame promo.

Example campaigns. Four run each month, one a week, written fresh for your practice.

The matching social content that comes with it
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See It On A Real Practice

All of that, on a site you can actually look at.

We rebuilt Golden Triangle Eye Clinic from the ground up — same practice, same words, same phone number. The old site and the new one are side by side, on desktop and on a phone, with the numbers underneath.

See the before and after
Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
The old site and the new one, side by side, with the numbers underneath.
Questions, Answered

More on this page’s topic

What does it mean to get named by AI?
It means setting up your website so an AI assistant can read it and give your practice as the answer. That takes three things. Hidden labels in the code that tell AI who you are and where you are. Questions and answers written the way AI repeats them. And the details AI looks for — your credentials, your recent reviews, and the insurance you take.
How is that different from showing up on Google?
Google hands back a list of links. An AI hands back one name. Google work is about where you sit in that list. AI work is about whether a machine can understand your page well enough to say your practice is the answer.
Who writes the monthly content?
We do. Two blog posts a month go on the site, plus four campaigns a month — one a week — each written across 10 or more pages, with social posts to match. You do not have to write anything or build anything. You do have to post the social content yourself.
Is my patients' information safe, and does HIPAA apply here?
Your website is not a patient records system, so most HIPAA duties do not sit there. But appointment forms, contact forms and your portal link all handle details about real people. Health and Human Services has warned that an ordinary web page can pass health details to tracking companies by accident. So: every page is scrambled from the first visit, the settings that tell a browser what to block are turned on, nothing tracks a patient until they say it can, and we re-run 37 security checks every month. What we cannot do is tell you where you stand legally. We tell you what we found so you can ask your lawyer the right question.
What is Pulse, and is it included?
Pulse is what keeps your site changing, and it is included at no extra cost. It writes four campaigns a month, one a week, all built for eyecare. Your page content is written around whichever campaign is running, so the site never sits still — and that is what keeps Google ranking you and AI naming you. Social posts come with every campaign, written and sized for nine platforms. Pulse also watches your review sites and drafts replies for you to approve. It writes. You post.
All Of It, One Price

Every bit of that is in the $299. None of it is an add-on.

Independent practices only · $0 until you’re live · no contract · auto-updated monthly

Book A 30-Minute Call or audit your site first at WebReady360 → (opens in a new tab)