The Offer

A brand-new website, and a person checks every page.

The setup fee is a one-time $2,000, and a federal tax credit may cover part of it — here is how that is worked out. You pay none of it until your site is live and you have said yes to it. We do the work first. You get a brand-new website, not a patch on the one you have, and a person reads every page before it goes out.

Built new, not patched. We do not repair your current site. We build a new one, and a person reads every page before it goes out.
You pick the date. Any open day on the calendar, this month or months out. Whatever suits your schedule.
Nothing due to hold it. No deposit, no card. You pay when the site is live and you've said yes.
Book A 30-Minute Call
All-Inclusive Plan · Optometry Only
$299/month
$2,000 SETUP FEE

A tax credit may offset part of this →

$0 today · nothing until you’re live
  • Built to the WCAG 2.2 AA accessibility standard
  • Found on Google by patients nearby
  • Set up so AI assistants name your practice
  • Updated for you every single month
  • Re-checked every month as the rules move
  • No long-term contract
Book A 30-Minute Call

No contract. Nothing due until your site is live and you've approved it.

Short answer

What does an OptiSite website cost to build and to run?

OptiSite costs $299 a month plus a one-time $2,000 setup fee. There is no long-term contract, and you are charged nothing until the new site is built, you have said yes to it, and it is live. The monthly covers hosting, monthly accessibility scans and fixes, getting found on Google nearby, being named by AI assistants, security checks, and new content.

Book A 30-Minute Call
  • $299 per month, no long-term contract
  • One-time $2,000 setup fee
  • Nothing due until the site is live and you have said yes
  • Fourteen things included every month
Why a website needs updating at all

Your frame boards change. Your hours change. Dry eye season comes around, a doctor joins, an insurance plan drops. A website that was right in March and untouched since is quietly wrong by August. Google and the AI assistants notice that before your patients tell you.

Then Every Month

Fourteen things, every month, for $299.

A website that passed in March and has not been touched since does not pass now. This is what the monthly actually does. It replaces what you already pay for hosting and upkeep.

Split image: a practice owner buried in paperwork on the left, and the same owner working calmly from a tablet on the right.
The setup fee buys the left-hand column going away. The $299 keeps it away.

New every month

  • Four campaigns a monthOne a week, each written across 10+ pages of your site.
  • Two blog posts a monthWritten around what patients are searching for that month.
  • Social media to matchWritten and sized for nine platforms. You post them.
  • Changes whenever you askEdits, new pages, updates. No request form.

How patients find you

  • Kept findable by AIAdjusted as ChatGPT, Perplexity and Google's AI change.
  • Found on Google nearbyOngoing work on the words patients actually type.
  • Your Google listingHours, photos and posts kept current.
  • FAQ contentWhat patients ask before they call.

Kept working

  • Accessibility scans and fixesAll 244 checks re-run every month, and what we find gets fixed.
  • Rule reviewsRe-checked against the ADA and privacy rules as those change.
  • Security updatesFixes and monitoring, so the site stays safe to use.
  • Speed checksWatched every month. Slow sites lose appointments.
  • HostingFast, secure, maintained. Not billed separately.
  • A person to callA real one who knows your practice. Not a queue.

No long-term contract. Cancel and the site stays up until the end of the month you paid for.

Why There Are No Reviews Here Yet

We're opening to our first practices. That's the trade, and it's in your favor.

OptiSite is launching now. That means you are not customer number 5,000 stuck in a queue. You are one of the first practices — getting protected and getting found by AI while almost none of your competitors are doing either. Whoever moves first gets found first.

2,000+eyecare practices served through Doc2Home
~20 yrsserving independent eyecare practices
NewOptiSite itself — which is why you are early
What founding practices get
★ Founding Practice Advantage

  • Founder-level attention

    You're among the first practices we build — not a number in a backlog. We get it right.

  • Visible before your competitors

    Get named by AI and ranked on Google while nearly every other practice website still isn't built for it.

  • One $2,000 setup fee

    A single one-time $2,000 setup fee — no long-term contract, and nothing due until you're live.

Before you total it up. There is a federal tax credit for small businesses that spend money on accessibility — 50% of qualifying costs above $250, up to $5,000 a year, and it may be available in each year you incur them. Whether your work qualifies is a decision for your CPA, not for us. How the Disabled Access Credit works →
Questions, Answered

More on this page’s topic

When is the setup fee actually charged?
After the site is built, you have looked at every page and said yes, and it is live. No deposit. No card taken to book a call or hold a start date.
Is there a long-term contract?
No. If you cancel, the site stays up until the end of the period you have already paid for.
What does the monthly fee replace?
Two things. First, the hosting and upkeep you already pay somebody for. Second, the accessibility, Google, AI and security work. Anyone else would quote you for that separately, job by job.
How does this compare to having one built custom?
Having one built by hand usually quotes between $5,000 and $50,000. The accessibility work is normally a separate line on top of that. Here the setup is a one-time $2,000. The accessibility, Google, AI, security and content work all sit inside the $299 a month, instead of being priced job by job.
No Card, No Deposit, No Contract

You pay when it’s live and you’ve said yes.

One-time $2,000 setup fee · $299/month after launch · cancel any time

Book A 30-Minute Call or audit your site first at WebReady360 → (opens in a new tab)