Privacy policy.

This policy covers the OptiSite website at optisite.info and the information you send us through it. It is written for the practice owners and managers who contact us about our service.

It does not cover the websites we build for client practices — each of those has its own privacy policy — and it does not cover any patient information. We do not collect, receive, process or store patient health information through this site. Nothing on this site is a patient-facing form.

Information you give us

Two forms on this site collect information, and both are optional — you can call us instead.

• The contact form. Your name, practice name, current website address, email, phone number, city and state, your role at the practice, and anything you write in the message field.
• The call booking form. Your name, practice name, email, phone number, current website address, the date and time you selected, your browser’s time zone, and any note you add.

Both forms include a consent checkbox. Ticking it is your agreement that we may review your current website and contact you about your inquiry.

Information collected automatically

Our hosting provider records the usual server details: IP address, browser type, and which pages were asked for. That is for security and to keep the site running. This site does not use advertising cookies, tracking pixels, social media trackers or cross-site behavioural profiling.

• To reply to your inquiry and to hold the call time you booked.
• To run a WebReady360 accessibility and readiness audit of the website address you gave us, and to discuss the results with you.
• To send you the confirmation and calendar invite for a meeting you booked.
• To keep records of business inquiries and to meet our own legal and accounting obligations.

We do not use your information to make automatic decisions about you that carry legal weight.

We do not sell personal information, and we do not share it for cross-context behavioural advertising. We have not done so in the preceding twelve months.

Your information is handled by Lunovus 360 staff who need it to answer you. Beyond that it reaches only the service providers who make the site work:

• Netlify — website hosting and form submission processing.
• Google Fonts — serves the typefaces used on this site; your browser requests them directly.
• Our email provider — delivers the confirmation and notification emails described above.
• WebReady360 — runs the audit of the website address you provide.

They act on our instructions. They may not use your information for their own marketing. We may also disclose information if we are legally required to, or to protect our rights or the safety of others.

Inquiries that do not become customers are kept for 24 months and then deleted. Customer records are kept while you are a customer, then for seven years after. Contract, tax and accounting rules require it. You can ask us to delete your information sooner — see below.

Whatever state you are in, you can ask us to:

• Tell you what personal information we hold about you and where it came from.
• Correct anything that is wrong.
• Delete it, subject to records we are legally required to keep.
• Send you a copy in a portable format.
• Stop contacting you — reply "stop" to any email or tell us on the phone.

In California, Colorado, Connecticut, Virginia, Utah, Texas and other states with privacy laws, these rights are written into law. That includes the right not to be treated worse for using them. We apply the same rights to everyone rather than sorting people by state.

To exercise any of these, email BWhitehouse@lunovus.com or call (800) 980-6551. We will respond within 45 days. We may need to verify your identity first, and we will only use what you give us for verification to verify you. An authorised agent may make a request on your behalf with written permission.

This site is served over HTTPS with modern transport security. Form submissions are encrypted in transit and access to them is restricted to staff who need it. No method of transmission or storage is perfectly secure, and we do not claim otherwise.

This site is aimed at practice owners and managers. It is not directed at children under 13, and we do not knowingly collect information from them. If you believe a child has given us information, contact us and we will delete it.

If we change this policy we will update the "last reviewed" date at the top of this page. Material changes will be noted at the top of the page for at least 30 days. This policy is reviewed at least every twelve months.

Lunovus 360, LLC
729 1st Ave N, Birmingham, AL 35203
Email: BWhitehouse@lunovus.com
Phone: (800) 980-6551

This page is provided for transparency and is not legal advice. OptiSite does not advise practices on their own legal, HIPAA or privacy duties.